This **Ecommerce Sales Insights Dashboard** provides a comprehensive view of sales performance, customer behavior, and market trends. It allows you to track total sales, segment customers by behavior using advanced clustering, and understand purchasing patterns across different **locations** and **purchase methods**. Key metrics like **net revenue**, **sales trends**, and **location-based performance** are easily visualized to guide your decision-making. The dashboard also highlights **customer segments** through clusters, offering insights into high-value customers and retention rates. Dynamic charts allow you to explore data by year, location, and cluster, with filtering options to isolate specific purchase methods and trends. Built in **Power BI** with powerful data modeling, this dashboard is designed to help businesses refine marketing strategies, optimize sales channels, and enhance overall performance, ensuring better targeting and increased revenue.